Understanding Email Marketing Benefits and Strategies
Understanding Email Marketing Benefits and Strategies
What is Email Marketing and How to Do It?
Email marketing is a way of marketing to customers or potential customers who use email as a means of delivering messages. Email marketing is usually in the form of information about the products we sell, along with the benefits that will be obtained by potential customers. Email marketing is still a good method even though there are many other marketing platforms, because with email marketing we can send product messages to end users directly. In addition, email marketing can also be used to get lists of potential customers where we will need this data for further marketing.
Why Email Marketing Is Important
With email marketing we can reach our product customers further, besides that email marketing is fast and easy to use with the many email marketing tools that already exist today. The most important thing in email marketing is building long-term relationships with customers, maintaining and managing customers is an important aspect of business.
How To Start Creating a Great Email Marketing Campaign
1. Determine the marketing goals you want to achieve, whether you want sales, or brand awareness.
2. The products offered are very attractive with marketing content creation techniques that address problems and offer solutions to the products you offer
3. Customer / Audience segmentation: customer grouping is a powerful way to run email marketing, starting from standard marketing groupings, such as customer age range, customer status, customer gender and so on.
4. Running A/B testing: is an email marketing method by conducting experimental campaigns to potential customers comparing two campaigns to see the results and taking the next step according to the data we get from the results of A/B testing
5. Mobile Friendly: email marketing is currently very good if the display format is made for smartphone users because the offers that we provide are directly directed to the customer's gadget, where nowadays it is impossible for everyone not to have a cellphone. Notifications of offer messages that we send have a great chance of being seen and read by potential customers. Make marketing content as attractive as possible to steal the attention of customers.
6. Conduct campaign analysis
The email marketing that we have distributed, we must analyze its performance again, so that we can determine what steps we should take next. For example, if potential customers just come to visit without taking any action, it means that the marketing content that we create does not provide complete information and does not provoke customers' emotions to take further action.
Main Reasons to Use Email Marketing in Digital Business
1. Save on marketing costs: Advertising costs are an aspect that is quite draining on the business we run, with email marketing everything becomes more efficient, data from the advertising campaigns that we run we can continue with email marketing.
2. Save time and space: Email marketing doesn't take a lot of time and space, we don't need to hire a big billboard to reach customers, only with prospective customer data we can reach more potential buyers
3. Email Marketing Can Increase Sales: if we use the right email marketing can be very powerful to increase our sales.
Example of Email Marketing to Attract Customer Interest
1. Message Email Marketing with a flash sales promo type with an attractive image design display
2. Promotional prices at certain times and months to get cheaper prices, examples of email marketing are often used to increase sales and reach more customers.
3. Special offers for customers at certain moments, such as birthdays, or national holidays, you can use to do email marketing
4. Offering services with registration and giving bonuses to new potential customers
5. Offer your best product with a limited day and time limit
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