How to Create Email Marketing for Beginners
How to Create Email Marketing for Beginners
Email Marketing is one of the best marketing methods used today, even email marketing outperforms marketing using social media and other online advertising media. This is because email marketing is directed to our end users. While other types of marketing are still with a very broad reach, while for email marketing the scope is even narrower than the data we get
Here are some ways to create email marketing for beginners that are very easy to do and the process doesn't take long:
Step By Step Email Marketing
1. Choosing an Email Marketing Service Provider
So that it is easy for us to run an email marketing campaign, we need the services of an email marketing service provider, there are many email marketing service providers that you can use, our function using this service is that we will be given data related to email marketing that we have run, that way we can process the data again for the next interest
In addition, email marketing service providers usually provide attractive template templates, so we can focus on the marketing content that we want to offer, so we don't have to take care of the template design which is quite time-consuming.
2. Collecting your prospective customer's cash
One of the important aspects in running email marketing is that we get the emails of our prospective customers, for beginners of course this will be confusing, where do we get emails of potential customers?
There are many ways we can collect emails from potential customers, here are some ways to get emails from potential customers for our email marketing campaigns:
1. Email data from Facebook: there are billions of people using Facebook, where their account is displayed by email for the public, you can use this for your prospective customer's email database, create a special folder for prospective customer's email data.
2. Get from social media such as Instagram Twitter Tiktok: You can use social media platforms to find out someone's email, you first determine your marketing audience, what age range, gender and social status
3. From the Youtube Channel: Usually youtube content creators include their email address in the info section of their channel, you can use this to offer email marketing promotions
4. Prepare a "Welcome" Email Message
Prepare your email marketing with a welcome greeting email message template, this is intended so that we are notified by our prospective customers, and also as a friendly attitude to greet potential customers in doing email marketing
5. Use of reusable email marketing templates
It would be a waste of time if we have to continuously create templates every time we do email marketing, that's why first decide what kind of template you make, make it as good as possible and save it for future marketing purposes
6. Make information concise but clear
The promos or products that you offer are as informative as possible but not too long, and strengthen the invitation to potential customers. The tell the problem and then offer the solution format is a powerful way to get customers.
7. Focus on the subject of the marketing email that we make
This is the most important aspect, namely the subject of the marketing email that we will send. To make it easier to understand, the subject here can be interpreted as the title of the marketing email that we send. Make the title as attractive as possible but don't clickbait
8. Know when to send the best email marketing
Sending email marketing at night when most people are sleeping is not the best time. Get to know your audience from there you can learn when is the best time to send email marketing. Lunchtime is usually a safe time that is often used for email marketing.
9. Tracking your email marketing results
This is an important aspect too. After a lot of email marketing that we distribute, the last step we take is to see the results of the distribution of these emails and we explore what the results are like. We can also track how much attention our audience has on our email marketing.
Those were some ways to make email marketing for beginners that are easy to do, do it gradually then you will get used to this marketing method, you can also create email marketing that you make as time goes by, you get more and more customer data.
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